Privacy Policy
Straits Heritage Tours values your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and protect information gathered through our online platform and in connection with the services we offer, such as guided city tours, museum excursions, cultural workshops, local cafe hopping tours, park nature trails, historical site visits, bespoke itinerary planning, and group bookings.
Information We Collect
We collect personal data you provide directly to us when you interact with this service. This includes information you give us when you book a tour or service, register an account, subscribe to our newsletter, or communicate with us. The types of personal data we may collect include your name, contact details (such as email address, phone number, and mailing address), payment information, travel dates and preferences, nationality, and any other information you choose to provide related to your booking or inquiry.
We also automatically collect certain information when you visit or use our site. This usage data may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We collect this information to analyze trends, administer the site, track user movements, and gather demographic information.
How We Use Your Information
We use the information we collect for various purposes, including:
To provide and manage the services you request, including processing bookings, payments, and arranging tours.
To communicate with you regarding your bookings, inquiries, updates about our services, and promotional offers that may be of interest to you (where legally permitted or with your consent).
To operate, maintain, and improve our site and services.
To personalize your experience on our online platform.
To provide customer support and respond to your requests and inquiries.
To ensure the security and integrity of our services.
To comply with legal obligations and regulations.
Legal Basis for Processing
We process your personal data based on specific legal grounds as required by applicable data protection laws, including the General Data Protection Regulation (GDPR) and Singapore's Personal Data Protection Act (PDPA). These grounds include:
Processing necessary for the performance of a contract with you (e.g., to fulfill your booking).
Processing based on our legitimate interests (e.g., improving our services, fraud prevention, marketing, unless these interests are overridden by your data protection rights).
Processing necessary for compliance with a legal obligation.
Processing based on your explicit consent, which you may withdraw at any time.
To exercise any of these rights, please contact us using the physical address provided below.
Sharing and Disclosure of Your Information
We may share your personal data with third parties in the following circumstances:
With service providers who perform functions on our behalf, such as payment processors, IT service providers, and operational partners like local guides or transport providers, but only to the extent necessary to provide the services you have booked. These third parties are contractually bound to protect your information and use it only for the purposes for which it was disclosed.
In response to legal process, such as a court order, subpoena, or government request, or where required by law.
To protect our rights, property, or safety, and the rights, property, or safety of our users or others.
In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
Data Security
We implement appropriate technical and organizational security measures designed to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. Despite our efforts, no security system is completely impenetrable, and we cannot guarantee the absolute security of your information.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The precise retention period for your personal data varies depending on the type of data, the purpose of processing, and our legal obligations.
Your Data Protection Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data. These may include the right to:
Access the personal data we hold about you.
Request correction of inaccurate or incomplete personal data.
Request erasure of your personal data in certain circumstances.
Object to the processing of your personal data.
Request restriction of processing of your personal data.
Request data portability.
Withdraw your consent at any time where processing is based on consent.
To exercise any of these rights, please contact us using the physical address provided below.
Cookies and Tracking Technologies
Our site uses cookies and similar tracking technologies to enhance your browsing experience, analyze usage, and personalize content. You have the option to accept or decline cookies through your browser settings. Please note that disabling cookies may affect the functionality of our site.
Links to Other Websites
Our online platform may contain links to websites operated by third parties. This privacy policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party site you visit before providing any personal data.
Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that personal data has been collected from a child under 16, we will take steps to delete such information as quickly as possible.
Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page, and the revised policy will be effective immediately upon posting. We encourage you to review this policy periodically.
Contact Us
If you have any questions or concerns about this privacy policy or our data practices, please contact us in writing at:
Straits Heritage Tours
1 St. Andrew's Road,
#05-01,
Singapore, Singapore, 178957,
Singapore